INSPIRATION
CONTACT
Design Atelier Based in South Korea, Netherlands
2025 (C) Hong Kim
CONTACT
Design Atelier Based in South Korea, Netherlands
2025 (C) Hong Kim
IDENTITY
2025
In Studio
PUBLICATION
2018
KSA Pavilion
EXHIBITION
2024
Dutch Cloud
SPACE
2025
Pratice
WEBSITE
2025
Maratcha
PACKAGE
2019
CAMPAIGN
2025
bold architects
IDENTITY
2025
Tulip Garden
SPACE
2025
Garden Module Chair
PRODUCT
2025
Korean Pavilion
WEBSITE
2025
Korean in Litature
EXHIBITION
2019
2024
Netherlands
Protolabs Network
COMPETENCES
Target group analysis
Design strategy
Typography
Visual identity
Product Design
COLLABORATIONS
Jungeun Lee (Art Director)
Barbara Bartkova (Production)
CHALLENGE
Protolabs Network, a trusted partner for innovators like Boeing and NASA, wanted to recognize long-standing employees. The goal was to create awards and branded merchandise that celebrated individual expertise while strengthening a shared sense of pride, unity, and innovation across global teams.
We researched each department’s work and translated complex engineering concepts into a high-tech, cohesive visual identity. This brand system was applied to internal assets, including a bomber jacket, bag, a company-wide award template that honored both personal achievement and collective success.
The bomber jacket became a badge of pride, sparking requests from teams worldwide, while the award template was adopted company-wide. The project demonstrated how thoughtful design can bridge technology and emotion, fostering a culture of innovation and unity.